Are we a match?
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Are we a match? *
About
I’m Gaëlle, the person behind Cosmo Blend.
I work with product and design-led brands to bring clarity, structure and direction to their marketing — from campaign planning to growth priorities.
I’ve spent the past 10+ years working in marketing across fashion, homeware and lifestyle brands, both in-house and independently.
Over time, I’ve noticed the same pattern across businesses of different sizes and markets:
Strong products, thoughtful brands, but marketing that feels fragmented, reactive, or inconsistent.
This is especially true for B2B-focused businesses looking to grow their direct-to-consumer presence, without always knowing how to adapt their approach.
That’s where I focus my work.
Background
My approach is simple.
I don’t believe in doing more marketing for the sake of it.
I focus on helping brands understand what actually matters, and building a structure that supports it.
This means:
→ defining clear priorities
→ aligning campaigns with business goals
→ using email as a consistent revenue channel
→ bringing more intention to everyday decisions
Today, through Cosmo Blend, I support a small number of brands each month.
Some need clarity and structure.
Others need ongoing direction and decision-making.
In both cases, the goal is the same:
To make marketing feel less reactive, and more intentional, consistent and effective.
Today
Outside of work
Outside of work, I’m naturally drawn to design, interiors, travel and the way brands show up across different cultures.
This curiosity often feeds back into my work, shaping how I think about positioning, products and customer experience.
If you’re looking for clarity and direction in your marketing: