SERVICES
Strategic marketing support for product and design-led brands, from clarity and structure to ongoing leadership.
I work with a limited number of brands to ensure focus and impact.
Whether you need clarity, direction, or ongoing support, the goal is the same: to bring consistency and structure to your marketing so it becomes a reliable driver of growth.
Includes
Marketing roadmap
Clear monthly priorities, focus areas and direction.
Email strategy
Campaign calendar, flow opportunities and segmentation ideas.
Campaign planning
What to push, when, and how, aligned with your products and key moments.
2 strategy calls per month
To plan, refine and support decision-making.
For brands that need structure, clarity and a clear direction.
Most brands don’t lack ideas, they lack a plan.
This is where we define it.
Marketing Systems Package
What this is
A structured approach to your marketing, so your efforts start compounding.
What this is not
No execution
No ad management
No content creation
Includes
Marketing roadmap
Monthly and quarterly direction aligned with your growth goals.
Email strategy
Campaigns, flows and optimisation direction.
Ads strategy
Creative direction, budget guidance and performance review.
Campaign planning
Launches, product pushes and key commercial moments.
Weekly calls
Ongoing support and fast decision-making.
Analytics review
Clear insights, opportunities and recommendations..
For brands that need ongoing marketing leadership without hiring in-house.
You don’t need more ideas, you need direction, consistency and someone driving decisions.
Fractional Marketing Director
What this is
A strategic partner working alongside you, guiding marketing decisions and keeping everything aligned.
What this is not
No day-to-day execution
No posting
No building emails
Includes
Strategic direction (as above)
Oversight of execution
Coordination with freelancers or internal teams
For brands that need strategy, with light execution oversight.
Growth Partner
Important
Execution is handled by a junior or freelancer, managed and directed by me.